About Us

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Welcome to ReelFlies® Fishing Flies and our website, ReelFlies.ca (a division and brand of Digital Barn Ltd., established in 2003) - Canada's largest and most popular online fishing fly store. What sets ReelFlies.ca apart is quite simple: the quality of our flies, the variety of options, the use of high-grade materials, branded Japanese hooks, and a focus on locally tied patterns. Even though we offer some of the best value premium flies in North America, we never compromise on quality. We are also the proud supplier for many top Fly Fishing Professionals, River Guides, TV Shows, Fly Fishing Stores, Outfitters, and Lodges.

ABOUT US: ReelFlies.ca is a long established, rapidly growing, award-winning, 100% Canadian, family-run online fishing fly business. Led by fly fishermen, headed by Steve B (President), who has over 40 years of fly fishing experience. Our easy-to-navigate website offers one of the most comprehensive selections of top-quality hand-tied fly fishing flies in North America. We feature over 2,100 hand-crafted patterns and an additional 300+ patterns that are just about to go live. All our flies are beautifully illustrated, with pin-sharp professional photography and detailed descriptions. Unlike other websites that hide the quality of their flies with low-resolution illustrations, ReelFlies® uses detailed professional photography, allowing you to inspect every detail of the fly. We pride ourselves on offering nothing short of phenomenal value, and as a family-run business, we focus on excellent service. You only have to read some of our real customer comments on our Facebook page to know why we are the top choice for fishing flies.

WHO USES OUR FLIES? You can buy with complete peace of mind at ReelFlies. In addition to our thousands of fellow fly fishermen just like you, we currently supply flies to some of the best-known names in the fly fishing industry, such as Bill Spicer and Colin McKeown from the world-acclaimed TV Show, "The New Fly Fisher." We are also the chosen supplier for hundreds of professional and semi-pro fly fishing guides across Canada & the USA. These experts earn their living from fly fishing and know how to tie flies, yet still rely on ReelFlies.ca to replenish their fly boxes.

FLY CHOICE: We currently produce over 2,100+ fly patterns; many tied locally right here in Canada, all tied on top-quality hooks from Mustad, Daiiachi, Murato, Dai-Riki, Kamasan, and VMC. The flies we sell are premium quality, equal to or often surpassing the flies you buy at your local tackle store. In fact, we wholesale flies to many well known tackle stores in the Canada. We have likely tied some of the flies in your box. We employ some of the most talented fly tiers in the industry. As a result, I am proud to say, when we gain a new customer, we keep this customer for life. This is only possible by offering the finest products backed by traditional family-run business service.

We are continually adding innovative fly patterns and variations, with over 300 new patterns about to be added.

LOCATION: We have recently moved to larger main street offices and retail fly shop (open for walk-ins by appointment). Our new store, close to 4,000 sq ft. is conveniently located in the heart of Tillsonburg, Ontario, Canada and offers ample free parking front and rear. From here, we distribute our premium flies throughout Canada and the USA.

QUALITY: Are you tired of buying flies that fall apart after one good session? Our flies will stand the test of time and exceed your expectations in every aspect. Even the most discerning Fly Fisher will be satisfied. If you are planning to fish in Ontario, I'd like to recommend a couple of guides that we currently sell flies to: Mike Verhoef, head guide and owner of Fly Fitters, and several of the Guides at Grindstone Angling, one of Canada's longest established outfitters and guiding companies.

SUPPORT: Not sure which flies to pick? Our team of Fly Fishing experts, many with over 20 years of experience in the Art of Fly Fishing, will be there to help. Email us for details.

WEBSITE SALES: A few times a year, we may run a sale on our site. During these times, no other discount codes or coupons can be added. All sale prices are final, and in the event of items being temporarily out of stock, close alternatives will be included at sale times.

Check out some of our recent customer testimonials at www.Facebook.com/ReelFlies.ca. We pride ourselves on standing out from the crowd and stand behind every fishing fly that we sell.

Make an appointment today to visit our fly shop, you will be like a kid in a candy store. This is a great opportunity for our customers to meet us and see firsthand just how good our fishing flies are. You may have some reservations when you see our prices, but these are quickly put aside once you handle and inspect what we have to offer. While there's nothing better than catching a fish on your own hand-tied offering, when time is of the essence and you just need to get down to the water, that's when we can be of help.

Tight Lines from us all at ReelFlies®

Steve B (President)

www.ReelFlies.ca

ReelFlies® is a registered trademark of Digital Barn Ltd.

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ReelFlies® Privacy Policy (Canada)

Effective Date: February 17, 2026
ReelFlies® is operated by Digital Barn Ltd. (“ReelFlies®”, “we”, “us”, “our”). We are committed to protecting your personal information and complying with applicable Canadian privacy laws, including PIPEDA and Quebec’s private-sector privacy law (as amended by Law 25).

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information.

1. Personal Information We Collect

We may collect personal information including:

  • Name

  • Shipping and billing address

  • Email address and phone number

  • Order details, purchase history, and customer service history

  • Account information (username, password, saved addresses)

  • Payment-related details (processed by secure third-party providers)

  • Communications you send to us (emails, messages, reviews)

  • Website usage data (IP address, device type, browser type, pages visited, approximate location, and cookies)

We only collect personal information that is reasonably necessary for business purposes.

2. How We Collect Personal Information

We collect information when you:

  • Place an order or create an account

  • Subscribe to our newsletter

  • Contact us for customer support

  • Participate in promotions, contests, or surveys

  • Browse our website (through cookies and tracking technologies)

3. Why We Collect and Use Personal Information

We use your personal information to:

  • Process payments and fulfill orders

  • Ship products and provide tracking updates

  • Provide customer service, refunds, exchanges, and warranty support

  • Communicate with you about your order or account

  • Improve our website, products, and customer experience

  • Detect and prevent fraud or security threats

  • Meet legal, tax, accounting, and regulatory requirements

  • Send marketing communications if you have provided consent

4. Consent

By providing personal information to ReelFlies®, you consent to its collection, use, and disclosure as described in this policy, except where consent is not required by law.

You may withdraw consent at any time, subject to legal or contractual restrictions. For example, we may need to retain certain transaction records for tax and accounting purposes.

5. Sharing and Disclosure of Personal Information

We do not sell your personal information.

We may disclose personal information to trusted service providers when necessary to operate our business, including:

  • Payment processors

  • Shipping carriers and logistics providers

  • E-commerce platform providers and website hosting services

  • Email and marketing communication providers

  • Analytics and performance measurement providers

  • Fraud prevention and security service providers

  • Professional advisors (legal, accounting, and IT) when required

These providers are only authorized to use your information as necessary to perform services for us.

We may also disclose personal information if required by law, regulation, court order, or lawful government request.

6. Storage and Processing of Personal Information

Your personal information may be stored or processed in Canada, the United States, or other jurisdictions depending on the service providers we use (such as website hosting, email providers, analytics tools, and payment processors).

When information is processed outside your province or Canada, it may be subject to the laws of those jurisdictions. We take reasonable steps to ensure your information is protected through contractual and security safeguards.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Maintain shopping cart and session functionality

  • Remember preferences and account settings

  • Understand website traffic and improve performance

  • Support marketing and advertising effectiveness

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

8. Marketing Communications

If you opt in, we may send you newsletters, promotions, and product updates.

You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us.

Transactional emails (such as order confirmations and shipping updates) will still be sent as necessary.

9. Automated Decision-Making / Profiling

We do not use automated decision-making that produces legal or similarly significant effects on individuals. Some tools (such as analytics or marketing platforms) may use automated processing to help display relevant ads or measure performance.

10. Security Safeguards

We use reasonable physical, administrative, and technical safeguards to protect your personal information against loss, theft, unauthorized access, disclosure, copying, or modification.

Despite these safeguards, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Retention of Personal Information

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, including customer service, legal, tax, accounting, and business requirements.

When no longer required, personal information is securely destroyed, deleted, or anonymized.

12. Access, Correction, and Rights

You may request:

  • Access to the personal information we hold about you

  • Corrections to inaccurate or incomplete information

  • Withdrawal of consent (where applicable)

  • Deletion of certain personal information, subject to legal retention requirements

To make a request, contact us using the information below. We may require identity verification before processing requests.

13. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children.

14. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites. We encourage you to review their privacy policies.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

16. Privacy Officer / Contact Information

If you have questions, concerns, or requests regarding privacy, please contact our Privacy Officer:

Privacy Officer – Digital Barn Ltd. (ReelFlies®)
Email: hayley@reelflies.ca
Phone: 1 866 250 4071
Mailing Address:93 Broadway Street, Tillsonburg, ON, N4G3P5