Privacy Policy

Effective Date: February 2026
Last Updated: February 2026

At ReelFlies.ca, operated by Digital Barn Ltd., your privacy is of utmost importance to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or make a purchase. By using our site, you agree to the collection and use of information in accordance with this policy and applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec’s Act to modernize legislative provisions respecting the protection of personal information (Law 25).

1. Privacy Officer

Our designated Privacy Officer is responsible for overseeing compliance with this policy and applicable privacy legislation. You may direct any privacy-related inquiries or requests to:

Privacy Officer: Hayley
Email: hayley@reelflies.ca
Phone: 1-866-250-4071

The Privacy Officer’s title and contact information are published on our website in accordance with Quebec Law 25.

2. Consent

By providing your personal information to us, you consent to its collection, use, and disclosure as described in this Privacy Policy. Where required by law, we obtain express opt-in consent before collecting, using, or disclosing your personal information — particularly for marketing communications and non-essential cookies or tracking technologies.

You may withdraw your consent at any time by contacting our Privacy Officer at no cost. Withdrawal of consent may limit our ability to provide certain products or services to you. We will inform you of the consequences of withdrawing consent at the time of your request.

Implied consent may apply in limited circumstances permitted by PIPEDA, such as when you voluntarily provide information to complete a transaction.

Consent for minors: In accordance with Quebec Law 25, we require parental or guardian consent before collecting personal information from individuals under the age of 14. Our website is not directed at children under 13 years of age, and we do not knowingly collect personal information from children under 13.

3. Personal Information We Collect

We may collect personal information from you in a variety of ways, including when you visit our site, register for an account, place an order, fill out a form, subscribe to our newsletter, or interact with our customer service team. The types of personal information we may collect include:

  • Full name
  • Mailing address and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely by our payment processors — we do not store full credit card numbers)
  • Order history and product preferences
  • Customer service correspondence
  • Account credentials (username and password, if you create an account)
  • Wish list selections
  • Gift certificate purchase and redemption details
  • Newsletter subscription preferences
  • Coupon code usage

You may browse our site without providing personal information. Providing personal information is voluntary, but some services — such as placing an order, creating an account, purchasing gift certificates, or subscribing to our newsletter — require it.

4. Non-Personal and Technical Information

We may automatically collect technical information when you interact with our site, including:

  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on site, and clickstream data
  • IP address and approximate geographic location
  • Internet service provider
  • Referring website or search terms
  • On-site search queries
  • Product browsing and category preferences

This information helps us improve our website, understand user behaviour, and enhance your experience.

5. Cookies and Tracking Technologies

Our site uses cookies and similar tracking technologies. In compliance with Quebec Law 25, non-essential cookies are only activated after you provide explicit opt-in consent through our cookie consent banner.

Types of Cookies We Use

Essential Cookies: Required for core website functionality, including your shopping cart, secure checkout, and user authentication. These cookies cannot be disabled.

Functional Cookies: Enable enhanced functionality such as personalized features and saved preferences. If you do not allow these, some functions may not work properly. These require your consent before being set.

Analytics Cookies: Provide statistical information on site usage (e.g., pages visited, session duration, and user behaviour) so we can improve the website over time. We use Google Analytics for this purpose. These require your consent before being set.

Targeting/Advertising Cookies: Used to create profiles or personalize content to enhance your shopping experience and to measure the effectiveness of marketing campaigns. These require your consent before being set.

Managing Your Cookie Preferences

You can manage your cookie preferences at any time through our cookie consent tool on our website (accessible via the “Settings” link in the consent banner) or through your browser settings. Most browsers allow you to view, delete, and block cookies. Please note that blocking essential cookies may affect website functionality. Our consent manager allows you to individually enable or disable each cookie category and save your preferences.

Privacy by Default

In accordance with Quebec Law 25, our website’s default privacy settings are configured to provide the highest level of privacy protection. Non-essential tracking technologies are disabled by default and are only activated upon your explicit consent.

6. How We Use Your Information

We collect and use personal information for the following purposes:

Order Fulfillment: To process, ship, and deliver your orders, process payments, and provide order confirmations and updates.

Customer Service: To respond to your inquiries, troubleshoot issues, and provide technical support.

Account Management: To manage your account, preferences, and order history.

Website Improvement: To analyze usage patterns and feedback to improve our website, products, and services.

Marketing Communications: To send promotional emails, newsletters, and product updates — only with your express opt-in consent in compliance with Canada’s Anti-Spam Legislation (CASL). You can unsubscribe at any time.

Marketing Personalization: With your consent, to personalize your shopping experience based on your browsing activity on our site.

Legal Compliance: To comply with applicable laws, regulations, court orders, or legal processes.

Fraud Prevention: To detect and prevent fraudulent transactions and protect the security of our website and customers.

We do not sell, trade, or rent your personal information to third parties.

7. Automated Decision-Making and Profiling

We do not use automated decision-making processes that produce legal effects or similarly significant effects on you. Where we use aggregated or anonymized data for marketing personalization (such as product recommendations or targeted advertising), no individual profiling decisions are made without your knowledge and consent.

8. Sharing Your Personal Information

We may share your personal information only in the following circumstances:

Third-Party Service Providers: We work with trusted service providers who assist us in operating our business, including:

  • E-Commerce Platform: BigCommerce (Stencil) powers our online store and processes certain data on our behalf, including checkout, account management, and order processing.
  • Payment Processors: We accept payments via Visa, Mastercard, and American Express. These payment processors handle credit card and payment transactions securely. We do not store full credit card details on our servers.
  • Shipping Partners: Canada Post and other carriers receive delivery information necessary to fulfill your orders.
  • Analytics Services: We use Google Analytics to understand website usage and improve your experience. Google Analytics collects anonymized data about your browsing behaviour on our site. This script only loads after you consent to analytics cookies.
  • Email Marketing: We use Omnisend (formerly Soundest) to manage our email marketing campaigns, send newsletters, and deliver promotional communications to subscribers who have opted in. Omnisend may process your email address, purchase history, and browsing behaviour on our site to personalize communications. The Omnisend order-tracking script is consent-gated (cookie consent category 3 — Analytics/Targeting), and Omnisend’s storefront scripts are consent-gated (cookie consent category 2 — Functional). All Omnisend scripts require your consent before loading.
  • Web Fonts: We use Google Fonts to display consistent typography across our site. When our site loads, your browser makes requests to Google’s servers, which may receive your IP address.
  • Search Engine Tools: We use Google Search Console (via site verification) to monitor and maintain our site’s presence in Google Search results.

These third-party providers are contractually required to protect your information and may only use it for the specific purposes for which it was shared.

Legal Requirements: We may disclose your information when required by law, such as to comply with a subpoena, court order, or other legal process, or to protect our legal rights and safety.

Aggregated Data: We may share generic, aggregated demographic information that is not linked to any individual’s personal information with business partners for analytical purposes.

9. International Data Transfers

Your personal information may be transferred to and processed in countries outside of Canada, including the United States, where some of our service providers are located. Specifically, BigCommerce, Google (Analytics, Fonts, Search Console), and Omnisend operate servers in the United States and other jurisdictions. These countries may have different privacy laws than Canada.

ReelFlies.ca also operates an international version of our website at ReelFlies.com. If you access our services through either domain, your personal information may be processed in the same manner as described in this policy.

In accordance with PIPEDA and Quebec Law 25, before transferring personal information outside of Canada, we conduct a privacy impact assessment to ensure that the information will receive a comparable level of protection. We implement appropriate contractual and technical safeguards — including data processing agreements — to protect your privacy in these transfers.

A list of jurisdictions where your personal information may be processed is available upon request by contacting our Privacy Officer.

10. How We Protect Your Information

We implement industry-standard security measures to protect your personal information, including:

SSL/TLS Encryption: All sensitive data exchanged between your browser and our site is encrypted using SSL/TLS protocols.

PCI DSS Compliance: Our e-commerce platform (BigCommerce) is certified as a PCI DSS Level 1 compliant service provider, the highest level of payment card security compliance.

Access Controls: Access to personal information is restricted to authorized personnel who require it to perform their duties. Staff receive regular privacy and security training.

Regular Security Assessments: We regularly review and update our security measures to address emerging threats and vulnerabilities.

Privacy Impact Assessments: In accordance with Quebec Law 25, we conduct privacy impact assessments when implementing new information systems or technologies that involve personal information.

No method of data transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

11. Data Breach Notification

In the event of a breach of security safeguards involving your personal information that creates a real risk of significant harm, we will:

  • Notify the Office of the Privacy Commissioner of Canada as required by PIPEDA
  • Notify the Commission d’accès à l’information du Québec (CAI) as required by Quebec Law 25
  • Notify affected individuals promptly with a description of the breach, the types of information involved, and steps you can take to reduce the risk of harm
  • Maintain a record of all data breaches as required by law

12. Your Privacy Rights

Under PIPEDA and Quebec Law 25, you have the following rights regarding your personal information:

Right to Access: You may request access to the personal information we hold about you.

Right to Correction: You may request that we correct any inaccurate or incomplete personal information.

Right to Withdraw Consent: You may withdraw your consent for any non-essential use of your personal information at any time.

Right to Data Portability: You may request a copy of your personal information in a structured, commonly used, and machine-readable format (such as CSV or JSON). We will fulfil portability requests within 30 days.

Right to De-indexation: Under Quebec Law 25, you may request that we cease disseminating your personal information or de-index any hyperlink associated with your name if the dissemination contravenes the law, a court order, or causes you harm (the right to be forgotten).

Right to Deletion: You may request the deletion of your personal information, subject to our legal obligations to retain certain records.

Right to File a Complaint: You have the right to file a complaint with us or with the applicable privacy authority (see Section 18 below).

To exercise any of these rights, please contact our Privacy Officer. We will respond to your request within 30 days as required by law. There is no cost to exercise your rights.

13. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law:

  • Marketing consent records: Until consent is withdrawn
  • Legal compliance records: As required by applicable laws
  • Breach notification records: Minimum 2 years as required by PIPEDA

When personal information is no longer needed, it is securely destroyed or irreversibly anonymized.

14. Marketing Communications and CASL Compliance

We comply with Canada’s Anti-Spam Legislation (CASL) for all commercial electronic messages.

Express consent is required before we send you marketing emails, newsletters, or promotional communications. We obtain express consent through clear opt-in mechanisms on our website, including our newsletter signup form.

Implied consent may apply for transactional communications related to a purchase you have made (valid for up to 2 years from the date of purchase) or an inquiry you have submitted (valid for up to 6 months from the date of inquiry).

Every marketing email we send includes:

  • Clear identification of ReelFlies.ca / Digital Barn Ltd. as the sender
  • Our mailing address and contact information
  • A simple and accessible unsubscribe mechanism

We process unsubscribe requests within 10 business days as required by CASL.

You may opt out of marketing communications at any time by:

  • Clicking the “unsubscribe” link included in every marketing email
  • Contacting our Privacy Officer directly

Opting out of marketing communications does not affect transactional emails related to your orders (such as order confirmations and shipping notifications).

15. Do Not Track Signals

Due to the lack of a consistent industry standard for interpreting “Do Not Track” browser signals, we do not currently alter our data collection practices in response to such signals. However, you can manage your privacy preferences through our cookie consent tool and your browser settings.

16. Social Media and Third-Party Websites

Our website includes links to our social media profiles on Facebook (facebook.com/reelflies.ca), Instagram (instagram.com/reelflies), Pinterest (pinterest.ca/reelflies), X/Twitter (twitter.com/reelfliescanada), and YouTube (youtube.com/user/reelflies01). When you interact with these links, you are subject to those platforms’ privacy policies. We do not receive personal information from these platforms unless you voluntarily interact with us through them.

Our website may also contain links to other third-party websites and services. We are not responsible for the privacy practices, content, or security of these external sites. We encourage you to review the privacy policies of any third-party site you visit.

17. Changes to This Privacy Policy

ReelFlies.ca, operated by Digital Barn Ltd., may update this Privacy Policy from time to time. When we do, we will:

  • Post the updated policy on this page
  • Update the “Effective Date” and “Last Updated” dates at the top
  • Notify you of material changes via email if we have your contact information
  • Provide prominent notice on our website for significant changes

We encourage you to review this page periodically. Your continued use of our site following the posting of changes constitutes your acknowledgement of those changes.

18. Filing a Complaint

If you have a privacy concern, please contact our Privacy Officer first. We are committed to resolving privacy issues promptly and fairly.

Privacy Officer: Hayley
Email: hayley@reelflies.ca
Phone: 1-866-250-4071

If you are not satisfied with our response, you may contact the applicable privacy authority:

Office of the Privacy Commissioner of Canada
30 Victoria Street
Gatineau, Quebec K1A 1H3
Toll-free: 1-800-282-1376
Website: www.priv.gc.ca

Commission d’accès à l’information du Québec (CAI)
525, boul. René-Lévesque Est, bureau 2.36
Québec, Quebec G1R 5S9
Toll-free: 1-888-528-7741
Website: www.cai.gouv.qc.ca

19. Contact Information

ReelFlies.ca — Digital Barn Ltd.
93 Broadway St
Tillsonburg, ON N4G 3P5, Canada

Phone: 1-866-250-4071
Privacy Inquiries: hayley@reelflies.ca
Website: www.ReelFlies.ca